Nabati, a leading Indonesian snack brand, is known for its delicious wafer and biscuit products. To introduce its new Strawberry Series to the Chinese market, Nabati leveraged localized social media marketing on Douyin (Chinese TikTok) and RedNote (Xiaohongshu) to capture consumer interest and drive brand awareness.
Building strong brand awareness and driving massive consumer engagement in China
Douyin (Chinese TikTok) Domination: Nabati’s total number of users on Douyin surpassed 98.74% of brands in the same industry.
Massive Consumer Reach: Over 10 million new viewers engaged with Nabati’s content on Douyin.
RedNote Buzz & Trend Creation: The campaign’s hashtag #StrawberryNabatiPinkitup generated 260,000+ views, driving strong brand conversation.
To successfully launch Nabati’s Strawberry Series in China, we executed a localized marketing strategy across two key platforms:
Douyin (Chinese TikTok): Engaging short videos, influencer partnerships, and interactive campaigns that drove viral content and mass exposure.
RedNote (Xiaohongshu): A mix of lifestyle-driven content, product seeding, and user-generated posts, making Nabati’s Strawberry Series a trendy topic among food and snack lovers.
Overview
Breaking Through a Competitive Snack Market: We created highly engaging, visually appealing content tailored to China’s youth-driven food trends, ensuring Nabati stood out.
Driving Organic Engagement & Consumer Conversations: By strategically placing hashtags, influencer collaborations, and interactive elements, we encouraged users to create and share their own content.
Maximizing Douyin’s Viral Potential: Through trending formats, music integration, and targeted paid promotions, we amplified reach beyond existing snack consumers.