imagi (formerly imagiLabs) is a pioneering edtech company dedicated to empowering young women in tech. Through interactive coding tools and a supportive community, imagi helps bridge the gender gap in STEM by making programming more accessible and engaging for girls.
Background
The work with imagi focused on:
Building a Communication & Marketing Strategy: Developed a structured plan to enhance brand presence and mission awareness.
B2C-Focused Growth: Positioned imagi as a go-to platform for young women entering tech, leveraging social media, influencer partnerships, and content marketing.
Monthly Performance Reporting: Tracked engagement and impact through detailed analytics and social media reports.
Achievements
200% Growth on TikTok: Successfully increased the company’s TikTok followers by 200% through strategic content creation and engagement.
Influencer Marketing Success: Collaborated with international influencers to amplify brand awareness and drive participation in the early access program.
Multi-Platform Content Strategy: Managed and grew the brand’s presence on TikTok & Instagram, ensuring consistent messaging and audience engagement.