Shanghai Disneyland is a premier destination for tourists seeking a magical Disney experience in China. With unique attractions, world-class entertainment, and beloved Disney characters, the park is a top choice for travelers from Southeast and East Asia. To expand its reach and boost ticket sales, Shanghai Disneyland leveraged targeted digital marketing campaigns.
Key Achievements
Strategic Audience Targeting: Successfully reached family and friend travelers aged 25-45 in key markets, including Japan, Thailand, Malaysia, South Korea, and Singapore.
Increased Brand Engagement & Ticket Sales: Captured high-intent travelers through targeted social media ads and search campaigns, driving real conversion opportunities.
Search Ads: CTR of 3.9% at a CPC of $0.72—showcasing strong engagement and cost-effective targeting.
Social Media Ads: CTR of 0.6% with a CPC of $0.48, effectively driving awareness and interest among target travelers.
overview
To boost ticket sales and brand visibility, we executed a multi-platform paid ad strategy on Facebook and Instagram, focusing on:
“Magic Moments” & Theme-Based Activities: Ads highlighted unique Shanghai Disneyland experiences, from seasonal festivals to famous Disney IP-driven events.
Targeted Social Media Feed Ads: Engaged users with visually compelling content, tailored to different markets and traveler motivations.
Sales-Focused Search Ads: Optimized search campaigns to capture high-intent audiences actively looking for travel experiences.