Huawei is a global leader in consumer electronics, known for its innovative approach to smartphones, wearables, and smart devices. In Europe, Huawei has built a strong presence in the premium technology and lifestyle segments, focusing on integrating cutting-edge tech with everyday experiences. The brand’s smartwatches and fitness trackers, particularly the Huawei Watch Fit and GT series, have gained popularity among European consumers who seek advanced health and fitness tracking.
Building brand awareness with physical event & digital marketing strategy
Influencer-Driven Brand Engagement: By partnering with Pamela Reif and top fitness influencers, we helped Huawei reach a highly engaged audience, increasing product visibility and credibility.
Seamless Product Integration: We designed the event experience to naturally showcase Huawei Watch Fit 3’s key features, ensuring participants had hands-on interactions that highlighted its value.
Strategic Event Execution & Coverage: With over 40 attendees, the event generated organic buzz across social media and news platforms, amplifying Huawei’s brand message and reinforcing its positioning in the European fitness-tech market.
Overview
The “Light Up Your Rings” event took place at Huawei’s Berlin flagship store on August 29, 2024, celebrating the launch of the Huawei Watch Fit 3. Fitness icon Pamela Reif led a HUAWEI TALK session on health and wellness, followed by an interactive Outdoor Cardio Party with influencers Lisa Buckwitz and Konstantin Krayer. The event focused on promoting an active lifestyle while demonstrating Huawei’s latest wearable innovations.
For a visual recap of the event, watch the official video