Giorgio Armani Beauty is a globally renowned luxury brand, known for its sophisticated, high-performance cosmetics. To drive excitement and sales for its new lipstick shade launch, the brand leveraged a strategic celebrity marketing campaign and digital activations across China’s beauty market.
Influencer & celebrity power in digital marketing
Ranked No.6 in Lip Makeup Products for Q1 in China.
Instant No.1 Best-Selling Product upon release, generating immediate sales success.
Celebrity-Powered Brand Awareness through collaborations with influencers and top Chinese celebrities Kong Xueer, Liu Lian, and Wan Nida.
Background
To ensure a high-impact launch, we implemented a celebrity-driven marketing strategy that included:
High-Profile Celebrity & Influencer Collaborations: Partnered with Kong Xueer, Liu Lian, and Wan Nida to boost desirability and consumer trust.
Strategic Social Media Buzz: Activated campaigns across major Chinese platforms to create widespread excitement.
Sales-Driven Engagement: Combined brand storytelling with direct sales promotions, leading to record-breaking product demand.
Ranked No.6 in China’s lip makeup market for Q1, solidifying brand dominance.
Immediate best-seller status, proving strong demand and consumer loyalty.
Celebrity-led marketing success, amplifying brand desirability and luxury appeal.