Gapper International is a travel brand focused on curating unique tourism experiences. To expand its presence in the Chinese market, the brand launched a Swedish tourism project, aiming to attract more Chinese travelers through strategic digital marketing.
To successfully promote Gapper International’s Swedish tourism project, we executed a multi-platform social media content and promotion strategy, which included:
Crafting & Promoting Articles: Well-researched, engaging content tailored to the interests of Chinese travelers.
Social Media Content Creation: Visually compelling posts designed to spark engagement and shares.
Strategic Audience Targeting: Optimized reach to ensure content resonated with the right demographic.
Background
The project successfully increased brand awareness, engagement, and interest in Swedish tourism, reinforcing Gapper International’s presence in the Chinese travel market.